Introducing Our All New Look and Feel!

HFS Federal Credit Union was founded 85 years ago on January 4, 1937 by a group of Hawai’i Territorial Government employees. They each pooled together $5.25 to begin our credit union, known then as Hawai’i Federal-Territorial Employees Federal Credit Union. Our very humble beginnings stemmed from one simple need: making credit available to those with small means. This is the basis of everything we do – acting in service to our members and community.

Over the last 85 years there have been many changes, including a few office relocations until we settled at our “home base” on Kino’ole Street in 1982. We’ve been through a couple of name changes as we expanded the field of membership from Federal and State employees to anyone with a tie to the Big Island, and five additional branches across the island have been added. As of November 2021, we’ve grown to over $800 million in assets and over 49,000 members as the largest credit union on the Big Island. This growth is attributed to the tremendous trust and support from our members and community, as well as the hard work and dedication of the credit union’s staff, management, and volunteer Board and Supervisory Committee members.

As we celebrate this momentous occasion – 85 years of member service – we welcome another change here at the Credit Union. The original logo, featuring the Big Island, was selected in 1976 and has been representative of our institution for over 45 years, but it’s time for an update to better represent who we have become since then.

 

We are proud to present our new logo, inspired by the Native Hawaiian ‘I’iwi bird, known for its bright feathers and beautiful song. The logo mark captures the kinship between parent and child and is symbolic of the HFS promise to nurture every member relationship and foster generational financial growth.

You can still count on these benefits as a member:

  • We grow with you, offering tools and personalized support for every stage in life.
  • You are more than just a member, you are family.
  • As a member owner, you are a partner in our commitment to people helping people. Your membership is meaningful.
  • We listen intently, understand deeply and guide you thoughtfully to success. We foster a culture of caring.
  • We are a trusted financial partner, committed to your well-being.

We still are, and will always be, the place where caring counts.

This change in logo does not signify a change in who we are – we are the same credit union that has served families for generations – we simply have a new look and a renewed commitment to focus on you, our membership, so that you can focus on life.

A Message from Our CEO

We are excited to celebrate 85 years of service with you, and in conjunction with this celebration we are unveiling our new logo.

This marks a significant milestone in our journey together, providing an opportunity to reflect on what our brand stood for and everything that we aspire to become as we move forward into the future.

The new logo represents our relationship with you and our promise to help in your financial success. We have earned your trust and will continue to be your partner in finding solutions that put you first. You can count on us in servicing your financial needs with care, humility, integrity, and passion as we are committed to providing you the best possible service.

Looking forward to our many years of continued success!

  • Nathan Abe (President/Chief Executive Officer)

8 replies to “Growing Together Has Never Looked Better

Linda

Love the new look! Will the stock checks be redesigned also?

Reply

Posted by: Jesica

Thank you Linda! Yes, the new custom checks now feature an ‘I’iwi photo from local photographer Bruce Omori of Extreme Exposure Photography. These are already available for order when you are ready to get more checks.

Martha Heinrichs

Great New Look! Love it! But, I am unable to view my accounts and balances…checking, visa and savings? Where is it?

Reply

Posted by: Jesica

Mahalo Martha! The change shouldn’t have impacted the ability to view your accounts. May I suggest you clear the cache on your device, if possible, and if that doesn’t work please give us a call at (808) 930-1400 and we’d be happy to assist you.

Kelly Richard

The new look is just beautiful, I love it

Reply

Posted by: Jesica

Mahalo Kelly!

Bruce Heidelk

That is one nice looking logo and the inspiration behind it is something we can all be proud of together. I also admire the new lettering style as it stands out in spite of being lower case. You were truly perfect before so this is more icing on the cake!

Reply

Posted by: Jesica

Aloha Bruce, thank you so much for your kind words and feedback! We’re so glad you like it!

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